Growth Marketing: The Secret Science of Long-Haul Success
Isn’t All Marketing Growth Marketing? “Growth Marketing” is a term that seems so self-explanatory that it’s kind of confusing. I mean,...
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Katie McManus
- Aug 1, 2022
- 6 min
A Brand Story: Write Your Story Before Others Do It For You
Once Upon a Time Whether you know it or not, whether you like it or not - your business has a brand story. It’s been in the process of...
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Katie McManus
- Jul 25, 2022
- 5 min
Self-Sabotage: 3 Sneaky Ways You Block Your Own Success
You’re the Problem Here’s why I’m writing this. A lot of great people I meet in life are working and working - but not quite getting...
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Katie McManus
- Jul 18, 2022
- 5 min
Positioning: Mapping Out Your Real Value
What’s Your Vibe? So I find positioning hard to talk about. It’s like talking about the …vibe of your brand. See, when you effectively...
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Katie McManus
- Jul 11, 2022
- 5 min
Money Mindset: You’ll Have to Face Your Beliefs Before You Face Your Work
What Money Is And Isn’t A good relationship with money is rarer than you might think. Especially among entrepreneurs. Most of the time,...
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Katie McManus
- Jul 4, 2022
- 5 min
Sole Proprietor: Everything You Need to Know…You Might Already Know
You May Already Be One I get a lot of questions from people about scaling, hiring, even selling their business. A lot of these questions...
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Katie McManus
- Jun 27, 2022
- 5 min
Creating Your Online Course: Do the Work, Then Take the Nap
Building Your Online Course and the Lure of Passive Income The world of online courses has exploded. You can’t hop on social media for 4...
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Katie McManus
- Jun 21, 2022
- 6 min
Business Basics: What Exactly Does a Business Coach Do?
You Need New Skills I have some great clients. These are people who know a ton about their work. They’re excellent coaches. Dynamite...
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Katie McManus
- Jun 13, 2022
- 6 min
A Call to Action: Here's What You Need to Do Next
What Is a Call to Action? You’re walking into the supermarket. Out front is a table with two adorable little girls. They’re chowing down...
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Katie McManus
- Jun 6, 2022
- 7 min
The Fear of Failure: Here’s How to Get Past This Boogeyman
The Fear of Failure Is Human The feeling that there’s something better around the corner - some juicy prize - is what keeps us moving....
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Katie McManus
- May 30, 2022
- 6 min
Organic Marketing: Building Your Social Media Snowball
Organic Marketing: If You Build It…Will They Come? I recently led a social media challenge for my online community. It got me thinking...
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Katie McManus
- May 23, 2022
- 6 min
Business Strategy and Quick Wins: Beware the Discount
Is Discounting A Good Business Strategy? I had a friend in high school who got dumped a month before prom. When she realized her ex would...
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Katie McManus
- May 17, 2022
- 6 min
Business Coaching Basics: How to Build (And Deserve) Their Trust
Business Coaching = A Relationship I’m a business coach. I also coach other business coaches. I myself…have a business coach. It can get...
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Katie McManus
- May 12, 2022
- 6 min
Business Strategy NOW: 5 Immediate Actions to Reduce Friction
The Best Business Strategy, Fresh From the Microwave! I’m a lucky American kid who grew up after the invention of the microwave. ...
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Katie McManus
- May 3, 2022
- 6 min
Sales Pitches: Beware of These Tone-Deaf Mistakes
Why Do Some Sales Pitches Go Wrong? Most of my clients aren’t salespeople. I mean, they make sales every day but they’re not salespeople....
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Katie McManus
- Apr 27, 2022
- 5 min
Soft Skills Are Your Secret Weapon: 3 Essentials That Set You Apart
Soft Skills Are What Make You Memorable Did you go to college? What did you learn there? I’m not asking what you got your degree in. I’m...
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Katie McManus
- Apr 20, 2022
- 6 min
Decision-Making: 5 Things You Should Know Before You Choose
The Burden of Choice We live in an age of choice overload. Which is great…and terrible. ”Terrible” because the variety of options can be...
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Katie McManus
- Apr 12, 2022
- 6 min
Lead Generators: Here's How to Win the Long Game
What Are Lead Generators? Generating leads is…I don’t want to say everything in business, but without it you’re like a concert pianist...
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Katie McManus
- Apr 7, 2022
- 5 min
Marketing for Lawyers: Are You Speaking to Your Client or to Yourself?
Marketing for Lawyers: Explaining What You Do I have a friend who’s a neurologist. She gets cornered at wedding receptions all the time....
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Katie McManus
- Apr 1, 2022
- 6 min
Finding Your Mentor: This Is How You Choose
This Is Not A Commerical This is hard. See I want to advocate for you getting a mentor. I want to talk to you about being a great mentee....
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