BYOB
Your roadmap to
a thriving 6-figure Business
Stop Being a Weenie
Harness Your Brilliance: Scale Your Business, Ditch the Burnout
If you're here you're probably:
Looking to turn your brilliant ideas into a profitable business
Ready to ditch the 9-to-5 and go all-in on your passion project
A creative professional drowning in half-finished projects and scattered focus (no judgement!)
Feeling stuck, overwhelmed by conflicting advice that doesn’t feel like a fit for what you want to build
Someone who’s tried countless courses and programs, but still can’t make consistent progress and hasn’t gotten many (if any) clients.
and you probably want:
A clear roadmap to build a thriving six-figure business
To transform your ideas into a focused, profitable venture
To stop feeling like an imposter
The ability to confidently charge premium rates for your services (and actually get them)
Be able to HONESTLY say “Yeah, my business is going great! I just signed my 4th client for over $18,000 actually…”
Let’s get real for a second.
You’re a pro at what you do.
Whether it’s coaching, consulting on your niche expertise, training, law, etc.
But you don’t know where to even start to get this business off the ground.
You’ve got tabs open for days, half-finished LinkedIn posts and emails written- that you’ll publish as soon as they’re “perfect” to get clients, and a to-do list that’s only getting longer.
And that initial excitement you felt when you announced that you were starting a business to your friends and family? Yeah, that’s turned to stomach turning dread when they ask how it’s going…
Cause getting clients is WAY harder than you thought it would be.
If you’re honest- high paying clients might as well be unicorns.
And the cherry on top? Every day you see people who are less qualified than you, building the business you wish you had, working with your ideal clients- and making a ton of money while they’re at it.
You don’t know where to start- but you’re also afraid that if you do start somewhere… it’ll be wrong.
Right?
So, I have good news and bad news.
Bad news
You can be the best at what you do, and never get a single paying client. Because it’s not a question of how good you are at providing your service- it’s a question of how good you are at starting a business.
And starting a business requires a whole different set of skills than you’ve ever had to develop before.
And sure, you might get lucky and just guess correctly about what’s going to work… But the probability is low.
Good news
You don’t have to figure it out all alone.
You also don’t have to just copy what’s worked for someone else- cause you and I both know that what works for one person, rarely works for everyone.
I’m here to help you unlock your full potential, transform your passion into a profit-generating machine, channel your drive into a client-attracting superpower, and turn your unique vision into your biggest business asset.
This isn’t a one-size-fits-all band-aid. BYOB is designed to give you a real strategy, it’s squirrel-chasing friendly, and completely customizable to the business and life you want to build.
Ready to stop being a weenie and become the confident, thriving business owner you were meant to be?
BYOB is your all-access pass to your future, successful, impactful, Business.
When Laura Pointer signed up, she was already doing consulting work, but for a company that took a massive chunk of her pay…
In 3 months after signing up, she signed a client that was worth 17 X the investment she initially made.
Just by following the BYOB framework.
She has since bought a massive property, and is following her dreams, rescuing all the dogs she can.
Results Laura got in BYOB
Results Laura got in BYOB
I’m Katie McManus, Business and Money Mindset Strategist.
I started my own side hustle back in 2018. By that point I’d spent years daydreaming about starting my own coaching business, but always stopped myself- believing I was too young to actually do it… And it wasn’t till a fateful car accident in 2017, that almost killed me, that I realized that life is too short to wait around for “someday”.
I had to just stop being a weenie, and go after what I wanted. So I did.
I took the leap- Enrolled in one of the top coaching programs in the country, and started my coaching business. And to help me, I spent several tens of thousands of dollars on “copy me” programs… that absolutely did not work for me.
I wanted someone else to show me what to do, and tell me how to do it in a way that worked FOR ME- not what worked for them 10 years ago.
I quickly realized the only person who could do that for me, was me. After all, I did have 10+ years of sales and marketing experience, and it was either trust myself and my know-how… or give up. And there was no way in hell I was giving up on my dream. So I got to work.
And I messed it up. a lot. Got my niche wrong, several times. Tried and failed at selling my offers. But the funny thing was this…
Even when I got it wrong, I still made money.
Still signed clients paying thousands to work with me.
Because, even though those early niches and offers weren’t the right fit for me, I was following tried and true principles that I’d learned in my career- I figured out how to implement a decades worth of experience into a simple framework that got me high paying clients, every time.
I started off as a dating coach for men, but then attracted nearly ALL women to work with me. They all needed help with their executive presence, so I shifted to executive leadership coaching and started working with leadership teams and companies.
And then something unexpected happened… my coaching colleagues started asking me- how did you do that? How did you get someone to PAY you that much money to work with you? So I started showing them. Sharing my framework. They started getting clients using the skills I taught them, and referred clients to me for mentoring and business strategy… and the rest is history.
So, what I’m trying to show you is that it wasn’t a direct path into where I am today.
I bet you’ve also bounced around trying different things… And sometimes that’s part of the process.
And I bring this up because there are a lot of business coaches out there who have never built a business before. Have no experience selling anything before they started their “how to start a business” coaching program.
I did. I sold dating coaching, and executive coaching. I’ve worked with individuals and corporate companies. And as I built it, I learned that to build a coaching or consulting business you either have to find a system that you can copy, or create one.
And because none of those “one size fits all” systems worked for me… I had to create something different, more flexible to how I work, and the type of business I wanted to build.
The Build Your Own Business program is what I WISH I had available to me in 2018. It combines my business, coaching, sales, and marketing expertise to create a bespoke, profitable approach that fits the individual, the business, and the dream.
With practical action steps at each stage.
“Katie taught me how to structure my program and fees and in less than three months, I had my first couple of clients in my new structure.”
Lauren Lefkowitz
What’s the deal?
Let me paint a familiar picture: you’re drowning in all the conflicting advice and paralyzed by fear that you’ll get it wrong and fail. You kinda know what you should do, but can’t get yourself to do it. That shiny online course you bought? It’s collecting digital dust because it didn’t feel right for you. Now you’re wondering if this whole starting-a-business thing was a huge mistake. Been there. Done that.
When the courses didn’t work for me- I leveled up my investment and got a coach- and while they were great at helping me with the fear… They didn’t give a whole lot of practical guidance. I found myself helping other members of their programs, with action plans of how to get clients.
(One coach even stopped using the testimonial I gave them because they were losing potential clients to me.)
That’s why I built BYOB. This program blends traditional coaching that breaks you out of your fears, builds your confidence, and ALSO gives you practical action steps that are proven to get clients. And all of it is customizable to how you want to build YOUR business. Because there’s no right or wrong way to build a business, but there is a right way for YOU.
After all – You’re gonna be the one running it. The process has to work for you. And BYOB is designed to help you do that.
The Truth?
Most new businesses struggle. Struggle to get clients, to charge enough money, to market their work, and on and on. When really, all they wanna do is help people. And make a good living.
But here’s the secret: Your unique approach is your superpower. You don’t want to build a business that’s just like everyone else’s. The key is to tap into YOUR strengths and goals and build a business that’s 100% yours.
BYOB is a hybrid course and group coaching program- and it’s strategically designed to cut through the noise and give you the real scoop on building your dream business:
Headache-free setup
Launch your business without the usual startup nightmares, following my step-by-step guide that is tailored for new entrepreneurs
Irresistible offers
Craft services that practically sell themselves. Learn marketing tricks that actually bring in business (not just likes)
High-paying client magnet
Attract dream customers and close deals confidently, all without feeling sleazy
You’ll walk away with a toolbox of practical skills, insider knowledge, and the confidence to turn your passion into profit.
No fluff, just results
how Kevin went from laid off, to making his first $100k in 5 months
how Kevin went from laid off, to making his first $100k in 5 months
Kevin grew his consulting business revenue to $100,000 in just 5 months after starting BYOB.
His wife is proud of him, he has more time off, and he gets to spend more time with his twin daughters.
Are You Ready To Build Something Awesome?
And if you’re asking, how do I know if I’m ready? Here are some green flags that tell me you’re primed for success.
You’ve got a vision of what you want to do and who you want to help, but you’re scratching your head on how to get clients for it. (Don’t worry, that’s where I come in!)
You’re done with daydreaming. You understand building a business takes work, and you’re ready to roll up your sleeves and make it happen.
The butterflies in your stomach and scary what-ifs in your brain? That’s your inner weenie making its last stand. But you’re done letting it call the shots. Instead, you’re ready to kick it to the curb and build something amazing.
“Since we started working together, every metric in my business is up, I have more confidence, and I’m a better leader.”
David Fryman
BYOB: Because Your Business Should Be as Unique as You Are
I get it. You’re not here for some cookie-cutter business blueprint. You want to build something that sets you up for actual success. That’s exactly what we’re going to do in BYOB (Build Your Own Business) – together, we’ll build a business that is tailored to you and your talents.
Who is this for?
Side-hustlers ready to go full-time
Freelancers tired of the feast-or-famine cycle
Business owners feeling lost
Professional service providers with no idea how to make it into the black
Corporate 9-5ers ready to take the plunge (and hopefully leave the job)
You’ve tried countless programs, courses, and communities that all promised to show you THE way to successfully launch a business, but nothing seems to work. Finding clients is hard, and when you do, they often demand champagne service on a beer budget. It’s enough to make you question whether you’re cut out for this business thing. You can already see the “I told you so” looks, from your Uncle Larry and Aunt Sue.
The pressure to succeed feels overwhelming.
But here’s the thing—you’re not alone. Most business owners go through this, especially in the first year. In fact, over 20% of businesses don’t make it past those initial 12 months–but I’m committed to making sure you won’t be part of that statistic.
That’s why I built BYOB as a fully customizable program, tailored to each individual instead of a generic formula.
What makes this different?
What's the BYOB secret sauce?
There is no one-size-fits-all plan for building your business. It has to be done in a way that feels whole-heartedly like you! In this program, you will get:
Binge-worthy online course content
Six modules of pure, unadulterated business wisdom, so you can start getting high-paying clients as fast as possible. This is all designed to be ADHD-friendly, short, sometimes funny, and to the point… so you don’t get bored and quit.
We’re talking:
Niche Magic
Picking a niche feels so scary- what if you get it wrong? What if you pick one and no one buys? What if you start working with a niche and you get bored? Etc. My process is designed to help you discover what is the most profitable, interesting niche that feels like the perfect fit for YOU for the long term.
Offer Crafting
This is the # 1 most important key to feeling comfortable selling your services. When you know your offer is THE solution to your clients’ problems- then you stop being afraid of charging a lot of money for it. This is where we develop your high ticket offer.
Authentic Marketing
No fake guru vibes allowed! Marketing your work can feel so sleazy, and bragadocious- but it doesn’t have to. You can land high-paying clients by following my Empathetic Marketing Model, no bragging about how amazing you are, guaranteeing results you can’t guarantee, and without a single testimonial. Learn how to get high-paying clients through social media marketing without sending a single cold message or email.
Holistic Selling
An Ick-free way to sell. Your sales call should be all about building long-term relationships and helping people. No pushing, no manipulation tactics. And absolutely no giving your work away for free.
Trust me, you’ll make more progress in a few months than you have in the last year.
Group Coaching That Works For Your Brain
Twice a month, you’ll join intimate, small-group sessions; this is where you’ll see massive amounts of momentum. If you do the work, we have proven results. My 1-1 coaching programs start in the 5 figures, and I’m offering these calls 2x a month for a fraction of the cost!
Ask me anything. Seriously ANYTHING.
Overwhelmed and unsure what to do next? I’ll clear the fog and guide your focus.
Stuck on a specific challenge? Get personalized, actionable advice.
Need accountability? We’ll set goals and celebrate wins together.
A Community That Gets It
Real magic happens when you have a community around you. Starting a business is lonely. The ability to ideate, co-create, and co-learn is second to none. Best of all, this entire community is wired just like you are, so you’ll never feel like you’re an outsider.
We’re talking:
Learn from what’s working for others, and get feedback from folks who are a few steps ahead
Transform setbacks into stepping stones
Get that boost of bravery from others who are doing the scary thing along with you
Join our private community of dreamers and doers who speak your language, because your brilliant 2 AM ideas deserve an audience that gets it.
What You’ll actually learn
(no fluff, all fire)
-
Deciding on a niche is one of the most critical parts of starting a business, and is key to whether your business will be successful or not.
And because of that… Most new business owners are terrified that they’ll pick the wrong one. What if you pick one that doesn’t wanna buy from you? Or one that’s already super saturated and you have too much competition? Wasting time, money, and energy, building a business around an idea that never makes a dollar. Or… what if you pick one, build a whole successful business around it, and then realize that you hate it?
With my tried and true, tested method, you’ll be able to identify YOUR profitable niche. The niche that will not only make you money, but that you’ll love working with for years to come. With my step-by-step process, you’ll bypass years of costly trial and error. And you’ll end up with a business you love running every day.
What we cover here will be fundamental to designing your offer, creating all marketing, from your social media posts to your website, and is the ultimate key to landing high paying clients.
-
I walk you through, exactly how you can package your services so you can easily sell your services, help your ideal clients, and make lots of money doing it. From deciding what your clients get when you work with them, how long you work together, what bonuses to include, and how to price your services, we cover absolutely everything.
There’s no one size fits all model that works for everyone- the packages we design for you will be custom created to fit your financial and lifestyle goals, work style, and available time.
We’ll structure your offer suite to help you hit $10,000+ a month as soon as humanly possible.
-
Now that you have a niche, and you’ve designed an irresistible offer that they’d love to buy… you need to market it. But how? I’ll walk you through exactly how you create content that sells your services before you ever even get on an enrollment call- so by the time your ideal client books with you, they just need to know “how much?” and “when do we start?”.
From your content pillars, creating easy to follow marketing plans, and how to show up on social media, you’ll learn how to market like a pro.
What we cover here will be the groundwork for how to design your website, strategize your email marketing, and create things like books, and keynote talks that land you clients.
Disclaimer: I only teach empathetic marketing, which positions you as an expert by showing your deep understanding of your clients problems and goals. I absolutely do not teach “hustle bro”, douchey, manipulative tactics, so if you want those, go elsewhere.
-
You’re going to learn how to do sales from front to back. The style I teach is natural, conversational, and it prioritizes creating a trust between you and your prospective client- so when they buy from you, they do it with a full body “f*ck yes!”.
We cover everything from how to set up your booking system so it’s super easy for your clients to book a sales call with you. How to make sure they show up to the call and don’t ghost you.
I explain exactly how to structure the conversation so it feels natural, helps you build a relationship with the person, and genuinely vet if they’re going to be the right client for you. We cover what to do if they’re the right fit, how to make sure they commit to working with you, without being pushy or manipulative. We also cover what to do when a prospect needs some time to think about it and how to follow up with them without feeling like a stalker creep.
-
The advice out there about pricing is pretty garbage… “charge your worth” doesn’t help you when you’re just starting out and don’t understand the value you bring.
You’re new to doing this, so it feels off to charge a lot of money right off the bat, but also, you have bills to pay, pets to buy treats for, and a book habit you need to maintain. We’re going to deconstruct your blocks about your own worth so you feel confident charging $500 or more per hour- and that’s just the beginning. Ultimately, we want to build a business where you don’t have to trade time for money. But it starts with understanding how to price yourself so you can quickly grow to 6-figures a year. This is the key to building a business that not only covers your expenses, but allows you to live life on your own terms, with financial freedom.
-
Honestly, this part is kinda boring… but it’s 1000% necessary so you can avoid admin hell. I’m going to show you how you can set up your booking and payment systems to just run in the background of your business… so you don’t have to have endless back and forth with prospective clients about times to talk, or send out invoices to get paid.
“kATIE hELPED ME BELIEVE IN THE VALUE OF MY WORK. sEEING THAT THE WORK IS WORTHY IS HELPING ME CONFIDENTLY TALK ABOUT MY SERVICES AND GO AFTER BIGGER CONTRACTS”
Jackie O’Rourke
How We Deliver
Online Course
6 modules focused on teaching you about niching, forming up your offer, marketing yourself authentically, selling naturally, your mindset, and your systems.
Group Coaching
Live group coaching calls 2x per month. This is where you get to ask any questions no matter where you are in your business. Seriously, no question is off-limits.
Community
Success loves company and surrounding yourself with others who are on the same path as you are. Learning how to do this with others is the key to finding your secret sauce.
But don’t just take my word for it
Let’s talk results.
I can’t promise you’ll be swimming in a vault full of money like Scrooge McDuck, but if you’re ready to put in the work and implement my advice, I’m confident you’ll build a business (and life) that’ll make you want to happy dance every day of the week.
I will get you “out there” growing your business faster than you would ever be able to do on your own.
Over 150 clients I’ve worked with have leveled up their biz game. Check out these wins:
$2k a month to $90,000
From ramen budget to caviar lifestyle in 7 months
$85k Client
Landed in just 90 days
6-Figure Club
Hit after 5 months to one year of hustle
$200k to $450k
More than doubled revenue in 12 months
$3k a month to $13,000 a month
Steady income glow-up in 9 months
£2,200 a month
Side hustle hero: Scored in 6 months
$5,000 a month
Snagged a retainer client in 5 months flat
$13,400 revenue group program
Launched a group program (19 clients at $700 each)
This is all sounding so great, but integrity is very important to me, as much as your success is. This program is not for you if:
You wanna start a retail business selling gizmos and thingamabobs (not my expertise)
Your service is an hourly, lower-priced ticket (virtual assistant work, tutoring, cleaning, etc)
You want to start a food & beverage business
You wanna start an app - I’m not your girl for that
You are intent on launching a digital course right off the bat cause someone online convinced you it would make you millions fast (it won’t)
Group Coaching Calls & Support
-
Each month you’ll get exclusive access to an intimate group coaching call- only for BYOB members.
This is where you’ll take everything you’re learning in the learning portion of BYOB, and customize it to fit your own unique strategy. I answer any and all questions, break things down into bite-size action plans, and go deeper into the training.
-
Unlike most business building courses and coaching programs- you'll have support between calls for any question you might have.
All you need to to is post your question to the discussion forum and tag me in it. I check the group every day Monday-Friday, and will answer your questions, give you feedback on things like social media posts and client proposals.
-
I’m not a lawyer, and apparently it’s illegal for non-lawyers to offer legal help as part of their paid services… And that’s why I’ve brought in David Fryman, who’s a business litigation attorney. David hosts regular trainings on contracts, LLC, intellectual copyright, etc.
He also offers all BYOB members a discounted rate for contracts- setting you up to look legit to your clients, and covering your butt.
-
very Friday at 11am ET, I host Brave Biz Labs. It’s a Group Coaching call for my whole community to come and ask questions and learn from each other. And because you’re in BYOB, you’ll get priority to ask questions first.
This is also where you’ll get access to a greater community of entrepreneurs- see what’s working for folks who are years ahead of you, and see that you’re not the only one struggling with how hard this is.
-
Starting a business is overwhelming. Which is why 3 Mondays a month we get together for a 30 minute “Get Organized Sprint” where you’ll get clear on your biz goals, identify your most critical tasks, and prioritize what you need to do this week.
We also have a 3 hour “get sh*t done co-working session” each month so you can buckle down and get to that thing you’ve been procrastinating.
-
To have an actual business (and not an expensive hobby) you need paying clients, and to get paying clients, you need to sell your services. And to sell your services, you need to do 2 things.
Learn how to sell in a way that doesn’t make you want to vomit.
Be able to ask prospective clients to pay you for your work.
Which is why, every month you’ll get access to 2 separate group coaching calls focused on selling and money mindset.
The Next BYOB Cohort Starts
december 3rd!
So… Here’s the deal. If you’re ready to sign up right now, you can choose your payment plan and get INSTANT access to all the BYOB material, and start joining coaching calls ASAP.
And I’ll make a bet with you…
If you hit $100k revenue in your first 12 months- I’ll give you back $1000.
And I really hope you win.
Investment options:
$5000
Pay in full
If you’re ready to dive in and invest in your soon to be successful business, then this is the best option.
This is $964 less than the payment plan, gives you access to absolutely everything.
$497/mo
12 Month Payment plan
Sometimes cashflow isn’t where you want it to be, and you can’t afford to drop $5,000 on a program that’s going to help you launch your 6-figure business.
This is a lifetime program that’s designed to help make money ASAP- you’ll always have access to it, but you can totally spread out payments to suit your budget.
Is BYOB right for you?
Is BYOB right for you?
Not sure if this is the right program for you?
Book a Generate-Income Strategy Call with me. We’ll talk through your business goals, where you’re getting stuck doing it on your own, and you can decide if this is the right program for you and your business.
FREQUENTLY ASKED QUESTIONS
(I KNOW YOU HAVE QUESTIONS)
-
BYOB is focused on the true foundations of running a successful business. We’re not talking fluffy Instagram tips here. We’re drilling down to the core stuff that NEVER goes out of style, no matter what the latest TikTok influencer says.
-
Many make their money back while they’re still in the program. But, results will always vary. It depends on how much passion you bring, how quickly you ditch those limiting beliefs, and whether Mercury is in retrograde (kidding, mostly).
Many BYOB grads go on to hit six figures and beyond. I’m not promising overnight riches, but I am giving you the blueprint for a strong business. Think of it as planting seeds for a money tree – nurture it right, and you’ll harvest in abundance.
-
Aim for at least 8 hours a week. Yes, you can totally do this with a full-time gig – plenty of BYOB alumni have. But remember, this isn’t a “get rich quick while you play Candy Crush” scheme. The more time you invest upfront, the faster you’ll see results.
This is for the “let’s do this NOW” crowd. If you’re ready to trade some evenings and weekends for a real and profitable business, this is the program for you.
-
While I appreciate the interest, this program is designed for business owners who are all in on their dreams.
-
It’s a tailored journey: I’ll customize the content to fit your unique brain, personality, and business vision.
-
Real growth takes time: just like a plant needs more than a month to bloom, your business needs time to root and flourish. Some BYOBers have landed their first client in month 1, whereas others got one in month 6.
-
You get my full commitment and direct access to me through our learning platform. Log in at any point throughout the program to ask me questions- I check the platform daily Mon-Fri. But remember, while I invest in your success, I ask for the same dedication in return.
-
It varies depending on if you do pay in full (which provides a discount) or by month. Monthly is $497. Pay in full is $5,000.
This is for the “let’s do this NOW” crowd. If you’re ready to trade some evenings and weekends for a real and profitable business, this program is for you.